This is a vibrant festival designed to introduce the rich culture of Yalda, the Persian celebration of the longest night of the year, to an American and international audience. The event targets young adults, families, and food enthusiasts, appealing to their curiosity about new cultures and love for culinary arts.

The festival’s vision is to create a welcoming, festive atmosphere where people can learn about Yalda traditions while enjoying hands-on baking experiences. We will have stations where attendees can try baking traditional Persian sweets like baklava, guided by expert bakers. Cultural storytelling, music, and dance performances will add to the immersive experience.

Our branding aims to evoke feelings of warmth, joy, discovery, inclusivity, and celebration. These adjectives are central to the festival’s vibe: ‘Warmth’ from the community gathering, ‘joy’ in learning and tasting, ‘discovery’ of new traditions, ‘inclusivity’ in welcoming all backgrounds, and ‘celebration’ of a unique cultural event. By combining cultural education with a fun, engaging environment, “Bake the Night Away” is not just a festival, but a bridge connecting different cultures through the universal language of food and festivity.