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Glucomood Branding
A brand focused on Type 1 Diabetes.
August 2023- June 2024
This project won the silver award in 2024 UCDA Design Competition.
This project was part of my MFA thesis project which I defended on June 2024.
Project brief
Glucomood is a brand designed for adolescents with type 1 diabetes (T1D), offering both management tools for their condition and support for related mental health challenges. The main product is an app that acts as a digital companion and helps users navigate their health journey with confidence and encourages healthy lifestyle habits. The brand also includes a physical journal, a poster campaign to address misconceptions about T1D, promotional posters for the app, a self-care package with diabetic and self-care items, and stickers.
Choosing the Name
Glucomood is a blend of "glucose" and "mood," reflecting the app's functionality and engaging, user-friendly design.
Logo Design Process
![Logotype [Recovered].png](https://static.wixstatic.com/media/7451e5_4153929dbb5e43ef82c04913f9abc6d4~mv2.png/v1/fill/w_487,h_394,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Logotype%20%5BRecovered%5D.png)
Final Logo Design
The brand icon features a simple, happy smiley "G" incorporating a continuous glucose monitor (CGM) on its body. The custom lettermark combines circles and rounded shapes, conveying a friendly and approachable vibe, which resonates well with the target audience.
Brand Typeface
Brand Color Palette
Brand Patterns
Brand Icons
Brand Illustrations
Journal Design
The physical journal is designed to take the user through a set of activities to help with both diabetes management and emotional support. It also includes encouraging quote pages and coloring pages that illustrate simple and funny diabetic-related scenes.
![61567 [Converted].jpg](https://static.wixstatic.com/media/7451e5_be2c99e77ea34318bdc3add643180f5d~mv2.jpg/v1/fill/w_980,h_485,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/7451e5_be2c99e77ea34318bdc3add643180f5d~mv2.jpg)
Poster Campaign
The poster campaign addresses misconceptions surrounding type 1 diabetes. It features common statements directed at individuals with type 1 diabetes, accompanied by a lighthearted, illustrative response at the bottom of each poster. The posters are designed with a minimalist aesthetic, effectively conveying their message in a gentle and non-aggressive manner.
Promotional Posters
Instagram Grid
Application
Stickers
Other Brand Products
Promotional Video
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