WIG focuses on delivering a product that offers both the probiotic benefits of kombucha and the energy boost commonly associated with energy drinks. The objective is to cater to consumers who demand functionality from their beverages—both in terms of health benefits and energy provision. The target demographic for WIG includes adults aged 18 to 35, particularly those leading active lifestyles, balancing hectic schedules, and seeking healthier alternatives to conventional energy drinks. Our branding is colorful and vibrant which captures the eye and reflects the energetic essence of the drinks. The overall brand vibe of WIG can be described by these five adjectives: healthy, fun, vibrant, authentic, and energetic.